More FSBO Marketing HYPE

FSBO site operators must be going through difficult times as they are resorting to marketing hype that should cause one to question everything they say.

In a recent post one FSBO operator claimed that the true commission you pay on a sale of your home could be as high as 60% or even 90% not 6% or less. Their rational is that you are really only paying commission on your equity.

That is like saying the GST and PST paid on your purchase is really double to who knows what on anything you purchase because the person selling the product only has so much equity in the product being sold. After all don’t most retailers finance their inventory.

Just imagine the savings on that new car you just purchased if you only had to pay GST and PST on the dealers mark up (equity), or the savings on all that new furniture you just bought if you only had to pay the GST and PST on the furniture stores mark up (equity).

Everyone has the right to buy or sell in the manner they choose but for the widest possible exposure you need more than a sign on the lawn and a post on a blog or add in the newspaper.

You need the exposure that only the combined membership of your local real estate board can give You through the various networks and interrelated web sites in addition to a co-operative listing system.

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