Prudential Real Estate Affiliates, Inc., a Prudential Financial  (NYSE:PRU ) company, announced today that it will participate in Yahoo!  Real Estate’s new, online property listings program. The agreement will enable Prudential Real Estate’s affiliate companies to market their full catalog of property listings on Yahoo! Real Estate, and to capitalize on leading interactive marketing services.

“Technology differentiates Prudential Real Estate and we’re constantly looking for ways to enhance our online position and drive more business to our affiliates,” said Laurie Keenan, president, Prudential Real Estate Affiliates, Inc. “Our objective is to diversify our Web partnerships, maximize our search exposure and multiply functionality and services for our brokers, sales professionals and customers.”

“We’ve had a wonderful partnership with Prudential Real Estate Affiliates, Inc. since 2001 and we are excited to have the company participate in our new listings program,” said Michael Yang, vice president and general manager of Yahoo! Real Estate. “Each year, a growing number of users turn to the Internet and Yahoo! Real Estate as their first stop for real estate information and listings. In working with Prudential Real Estate, we can offer a national footprint of listings offered through interactive, content-rich services.”

Yahoo! Real Estate’s online property listings program includes interactive marketing services such as featured home listings and display advertising. Under the new agreement, all of Prudential Real Estate’s affiliate listings will appear as featured listings on Yahoo! Real Estate later in 2008. These services will support Prudential Real Estate’s popular Online Advantage program, which delivers online homebuyer and seller leads to affiliates.

Prudential Real Estate also will run strategically placed advertisements throughout Yahoo! Real Estate to attract even more home shoppers to its Online Advantage platform. Ads will be embedded within the Yahoo! Real Estate site, customized to shoppers’ respective target markets.

Prudential Real Estate will continue its Web ID program - the sign-rider code numbers buyers can key in to Yahoo! Real Estate for quick listing access.

“We are pleased to participate in Yahoo! Real Estate’s new online listings program,” Keenan said. “Through such efforts, we will continue to reach the millions of consumers who are increasingly using the Web to search for and buy or sell real estate.”

Prudential Real Estate and Relocation Services is Prudential’s integrated real estate brokerage franchise and relocation services business. Prudential Real Estate franchises are independently owned and operated. Companies are selected based upon outstanding performance records, high levels of customer service and shared business values with those of Prudential. Prudential Real Estate provides franchises with business strategies using Operation Reviews as well as numerous benefits, including access to Prudential Real Estate’s Online Seller Advantage(SM) program designed to provide real-time information to sellers with the touch of a keystroke. Prudential Real Estate is one of the largest real estate brokerage franchise networks in North America, with nearly 2,100 franchise offices and approximately 68,000 sales professionals in the franchise Network as of December 31, 2006.

Prudential Financial, Inc. (NYSE: PRU), a financial services leader with approximately $637 billion of assets under management as of September 30, 2007, has operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company’ s well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential’s businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, investment management, and real estate services. For more information, please visit www.prudential.com.