FSBO Marketing in Europe has Arrived

Programming will be aired on Visitors Network, ItsMyFaith, IndiePix, Hip Hop and the Comedy & Games channels. Those channels will air in Germany, France, Sweden, Austria, Luxembourg, Liechtenstein, the Alto Adige region of Italy, Serbia, Montenegro, Bosnia Herzegovina and Croatia with other European markets following in Q2 - 2008.

United States programming on DirecTV and syndication throughout Europe will increase the SearchHomesOnTVsm  “world wide” exposure to well over 145 million households. All shows will be broadcast in English with Multilanguage subtitles added.

“We believe the level of interest in the European market place will be huge on two levels. Europeans have a curiosity in viewing the American life style, architecture and design. More importantly, the strength of the Euro has created an unprecedented investment opportunity; current exchange rates are basically allowing for a 50% discount when acquiring US property.” stated John Giaimo, President SearchHomesOnTVsm.

SearchHomesOnTV.com is offering promotional pricing that includes the broadcasting of a 40 second commercial of a home for two weeks in the US and European markets for $149.00 (this is a limited time offer providing a $250 discount).

For more information visit www.SearchHomesOnTV.com

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Home buyer who overpaid sues real estate agent

Given the American obsession with litigation, it’s somewhat amazing that legal experts could not recall a case of a home buyer who may have overpaid suing a real estate agent before Marty Ummel came along.

Legal and real estate experts say that Ummel and her husband, Vernon Ummel, should have done their homework better before purchasing their four-bedroom home in a luxury development outside of San Diego in 2005 for $1.2 million, a price that the Ummels say was as much as $175,000 more than what similar houses in the development sold for.

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SearchOnTV, Inc. Launches a New Website and a National ”For Sale by Owner” TV Show

GARDNERVILLE, Nev.–(BUSINESS WIRE)—-SearchOnTV, Inc. announces the premier of the first nationally televised “For Sale By Owner” show, “Search Homes On TV” to air each week on satellite and many local cable channels commencing on January 9, 2008. The show will feature homes available for immediate sale as offered by the home owner.
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How Do Title Tags & Meta Tags Affect Real Estate Searches? SEO Tips For House Sellers

Consumers are increasingly searching for homes online, and if a seller’s listing can’t be found by people searching for homes on the Internet, that means there is a certainty that the searcher will not buy a home from that seller, but from one of the other people on the search results page. To help home sellers get at the top of the first search engine pages, Fizber.com, a new and innovative property listing website, has recently released a new powerful marketing tool which allows home sellers change the title and description shown in the search results for their property listing.

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Homes For Sale By Owner (FSBO) Statistics - On 2007-11-23

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Real Estate SCAM - A new spin on the Nigerian Scam

This SCAM will work for any big ticket item…read on.

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I had a property for sale on eBay for $389,000.  The property was located in Tennessee, it had a home and a school on it, twelve acres of property total.  The auction was a good deal, the property was easily worth a half million but the owners needed to sell.  So I get an email from a guy named Victor.  He wrote me and said, “I want to find out more about that property.  Could you tell me more and the let me know the price?”  He saw an ad that I put on an FSBO site so I sent him to the eBay auction.  He said, “Oh, I love it, this is perfect, this is what my family and I have been looking for.  We really like this property.”

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Consulting a Fancy Name for Discounting? Think Again.

A few years back when I was teaching “Introduction to Real Estate Consulting” at boards and associations, it was common for agents, brokers, and managers who didn’t understand consulting to dismiss it as “discounting.” This type of comment was always amusing to me because, in fact, I developed my consulting model as an anecdote to discounting.

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Foreclosure.Com Partners with Indymac Bank to Help Lender Market and Sell REO Listings

BOCA RATON, Fla., Oct. 24 /PRNewswire/ — Foreclosure.com today announced a partnership with Indymac Bank(R) - the seventh-largest savings and loan in the nation - to market and facilitate the sale of thousands of Real Estate Owned (REO) properties via the Internet, adding another major national lender to its growing stable of prominent data sources.

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Four Good Reasons To Work the FSBO Market

Most agents approach FSBO’s with one thing in mind: getting the listing. A good agent can differentiate themselves from the others and create some earning opportunities by looking beyond the listing.

NAR’s 2003 Home Buyers and Sellers Profile reveals 74 percent of sellers will list with the first person that has contacted them. In the FSBO market, this can lead to a problem, because it usually takes 30-60 days before that FSBO is discouraged enough to list their property. So, what do you do in the meantime?

The most successful agents are building relationships with those sellers and providing value. In his book Influence, Robert Cialdini makes the case that most people are very uncomfortable owing someone else and will do whatever they can to even the scales. As an agent provides value for a seller, that seller feels more and more obligated to balance the score. He call this the Reciprocity Principle.

So, what ways can you make it easy for them to give back to you without listing?

Here are some ideas:

  • Become their buyer’s agentIf they are selling, they’ll need a new place to live. Be sure to ask what their plans are and find out if they are already committed.
  • Refer out of town This is a great opportunity to make some very easy money. One new agent told me he had gotten 4 checks in the first 6 months of being in the business simply by calling FSBOs and asking if they were moving out of town and if they would like some information from a good agent in their new town. What a non-confrontive call! And probably some of the highest dollar per hour money you’ll make this year!
  • Work their buyer pool The majority of people who come to look at their house will not be potential buyers or able to buy their house. Offer to hold an open house and qualify the buyers that come through. Partner with your favorite lender. This could be potential business for the lender as well and you’ll making deposits in their reciprocity account as well.
  • Work with their friends and family The more value you have provided and knowledgeable you are, the more likely the FSBO will refer someone to you. If the FSBO does NOT list, they may be even more likely to do this, because they have evened the scales if they do list, but they feel more obligation if they have been successful in selling themselves and you helped.

If your focus is on creating value and discovering how this could be a win-win, you will be seen as a helpful professional, instead of a pushy sales person. Many agents ignore FSBO’s as a way to build their businesses because it feels too aggressive for their natural style and way of connecting with others. By focusing on these ancillary areas, this profitable market niche can create a source of steady, new income.

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Top Ten Questions For FSBO Sellers

It is a sad commentary on how ineffective our industry has been at educating the public to the value of a real estate agent that most For Sale by Owner (FSBO) sellers believe that it is easy to sell a home. They think a sign in the yard, an ad in the paper and an open house will get their house sold. Sometimes they are right!

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