When it comes to the Web, many Realtors think that just building a decent website is enough to attract clients to it. “If you build it, they will come,” they think. They leave their website traffic generation strategy to search engine hits alone. But in reality that won’t work. Real estate professionals need to advertise their websites to make them successful. While search engine hits definitely are in the cards, getting a page one search engine ranking takes some effort.

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 One of the first homes that I ever listed (about 20 years ago) was in the Burnwood community in Millwoods. It was a cute little home that looked like every other home on that street. There was nothing special about  it but my clients kept good very good care of the property and kept it really clean. I listed it late one evening when it was especially dark out.

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